Taylor Swift's Look What You Made Me Do breaks streaming records

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Within seven hours of the music video airing during the awards ceremony, it had notched up more than 10 million streams online. "Look What You Made Me Do" was played more than 8 million times on Friday.

In less than 24 hours, the self-mocking clip has racked up more than 31 million views at press time, the most-viewed music video in that time span so far this year.

The 27-year-old pop star made YouTube history after releasing the music video for her new single "Look What You Made Me Do" off her upcoming album Reputation. While the singer has recorded new music in between (remember her collab with Zayn Malik for "Fifty Shades Darker"?), fans have been eagerly awaiting her next album release, which comes out November 10.

The singer's Look What You Made Me Do promo, which debuted during the MTV Video Music Awards coverage on Sunday night (27Aug17), has been watched 1.5 million times every hour, according to a statement from Vevo bosses.

However, this has not stopped Swift from continuing the war, as she takes aim at Kanye in the lyrics for her new track.

Taylor Swift is back in the driver's seat.


Secondly, Swift's song is a response to haters and past feuds, which people can't seem to get enough of.

"Look What You Made Me Do", Taylor Swift's newest single from her seemingly gritty and upcoming "Reputation" album, was released August 25 and features lyrics that many listeners believe are aimed at Kim Kardashian West and Kanye West. Drama has grown between camp Swift and camp West over the years, from on-stage interruptions to leaked phone calls. The video portrays Swift literally rising from the dead as she becomes more glamorous and powerful.

And finally, Swift's new record could also simply be a result of her own self-promotion.

If you've always wanted to be one of Taylor Swift's minions, now is the time!

By contrast, Ed Sheeran's Shape of You (which previously held the one-day streaming record) saw its streaming tally increase in its second 24 hours on the platform.

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