Walmart signs ecommerce deal with Google to fight Amazon

Adjust Comment Print

For Google, the addition of Walmart gives its platform access to a retailer even more massive than the stores now participating, which include Target and Costco Wholesale, two other big box retailers.

Well, Walmart is the world's largest retailer and it owns Asda in the United Kingdom also it makes an announcement to tie-up with Google but it does not make a declaration that this knot will be protracted outside the USA or not.

Sridhar Ramaswamy, senior vice president of ads and commerce at Google, added that, not surprisingly, Google is "thrilled to partner with one of the most popular stores in America to help make your shopping faster and easier". Google Assistant would then place your order with Walmart's Easy Reorder program and have it delivered through Google Express, once the purchase hits Walmart's $35 minimum.

Major operations in online commerce: the u.s. Wal-Mart, the world number one to the distribution, will join in September at the it giant Google to sell its products, an alliance that comes directly compete with Amazon. But despite significant investments in natural language processing and artificial intelligence, Google Home has struggled in this area-its main rival Amazon Alexa makes up 72 percent of the voice assistant market.

Walmart and Google plan to roll out more voice shopping innovations in the next year, including the ability to buy groceries via voice and then have them delivered or pick them up at one of Walmart's 4,690 US stores.

Its new move into voice shopping will integrate its quick reordering tool into Google's same-day delivery service.


For example, Walmart, which owns the UK's Asda supermarket, could offer consumers the choice of picking up an order in store at a discount, or enable users to use voice shopping to purchase fresh groceries across the country.

This represents Walmart's latest foray into the e-commerce space.

Google Express integrated Google Home in February, which was compared to Amazon's Echo speaker with similar functions for shopping via Amazon. It is now the second-largest online retailer, behind Amazon.com, following its $3.3 billion acquisition of Jet.com previous year. The company is bringing it to an end after three years since its launch.

Amazon and Google's voice-controlled speaker devices are gaining in popularity but are mainly still being used for tasks such as making phone calls or playing music rather than shopping. Online grocery shopping has yet to take-off beyond a niche market, but if anyone was going to be successful in that arena, this partnership would be it.

And as The New York Times notes: "Google is a laggard in e-commerce".

Comments