Samsung's Next Big Product Will Compete With Amazon, Apple, and Google

Adjust Comment Print

Bixby is now available in US English and in Korean. The release date for India is still unknown.

Bixby is Samsung's answer to Google Assistant and Amazon Alexa. Bixby's deep integration is also built into the smartphone settings; plus, it also understands the way users actually speak, ask questions and make requests.

Samsung's digital assistant Bixby will be updated with Spotify support later this year, according to an executive of the Seoul-based phone maker.

But, technically, he didn't specify whether Samsung's speaker will feature Bixby. Bixby is now available in more than 200 countries, which means that Samsung will get more services support onboard.


In South Korea, the feature has 1.3 million users and has accumulated 250 million voice commands so far.

Industry watchers saw this coming, and now CNBC says it's confirmed that Samsung is working on a smart speaker like Amazon's Echo, Google's Home and Apple's HomePod. The new details confirmed by Samsung come in line with a previous report that claimed the company is working on a smart speaker, but the progress had been held back by the company's inability to roll-out the US English language version of Bixby in more countries.

A button on the side of the Galaxy S8 allows Bixby to be activated. Samsung may need to either wait or accept that many people won't use the speaker to its full potential. On the home appliance side, Samsung has a substantial number of devices for sale that feature smart home functionality and also has its own SmartThings standard for networked local connectivity among products.

Comments