This first weekend of August certainly is different from previous years that put an exclamation point on the season with titles that set record-breaking openings like 2014's "Guardians of the Galaxy ($US94.3 million) or last summer's "Suicide Squad" ($US133.6 million)". The Dark Tower movie is underperforming thanks to poor word of mouth.
The viewer approval for the movie, which drew mixed reviews from critics was in the 70%+, lower than the percentage of viewers interested in a TV series. "There's a lot of summer box office left and its worldwide rollout is just starting to take off".
Annapurna's "Detroit", the latest film from Oscar-winning director Kathryn Bigelow, met even more resistance, grossing a mere 7.25 million United States dollars for the weekend. Previous directors like J.J. Abrams and Ron Howard (he's a producer on the movie) attempted over the years to adapt King's eight books into some kind of workable feature. The domestic tally for the film now stands at $17.6 million. The movie got the highest revenue from Russian Federation of $4.1 million out of $8 million from the 19 different markets. With an all-star voicing cast including James Corden, Anna Faris, Maya Rudolph, Christina Aguilera, and Sofia Vergara, the movie netted $12.4 million - not so bad for a film that scores a dismal 7% on Rotten Tomatoes. It's unlikely to earn that much money as it's one of the worst reviewed movies of 2017.
That leaves "Kidnap" ― from David Dinerstein's recently-launched Aviron, and Lotus ― which is racing to $10.2 million from 2,378 locations.