From being accused of infringing upon the privacy of its Gmail users, Google has also been sued by non-Gmail users since any mail they send to a Gmail account is also scanned for prospective ad targets. However, Google's senior vice president of cloud Diane Greene tells Bloomberg that some business customers were confused by the distinction and its privacy implications.
G Suite's Gmail is already not used as input for ads personalisation, and Google has made a decision to follow suit later this year in our free consumer Gmail service. Google announced the new changes in a blogspot stating that its consumer version of Gmail will benefit from the same settings used in its enterprise version which is part of G Suite.
Gmail users are allowed to opt out of the process which has existed nearly since the launch of Google's email service. The change in advertising policies on Gmail shows the growing degree to which Google values its enterprise customers.
You'll still see ads, but they'll be based on users' settings. It's worth pointing out that in order to keep doing that - it will scan your email content generically.
Firstly, you will have to go to myccount.google.com.
The move is in line with Google's existing G Suite Gmail service for businesses, which doesn't scan email data for personalized ads.
The post Alphabet Inc (NASDAQ:GOOGL) Ditches Email Scanning On Gmail Accounts For Targeted Ads appeared first on Market Exclusive. Companies have been wary of Google's email scanning practice in the past, even though it was limited to the free consumer service and not G Suite, and preferred others. In a nutshell, we will still get personalized ads but in a more sophisticated way that no longer explicitly scans the contents of our emails. Google Cloud provides software as a service called G-Suite which allows people to access services like Gmail, document creating/editing software and cloud storage all from the Internet.