Some U.S. companies are attempting to do business on the island - though at least a few have given up that idea, after learning how Cuban leaders treat private enterprise.
"Despite support from Floridians for President Trump's Cuba policies, they are pessimistic that they will improve the life of the Cuban people", said Monica Escaleras, director of the Business and Economics Polling Initiative.
Trump also talked of the rejection of the Presidential Directive issued by Obama in October 2016 that recognized the Cuban government as legitimate and equal interlocutor and proposed a civilized relationship created to benefit both peoples.
"I am canceling the last administration's completely one-sided deal with Cuba", Trump said, criticizing Obama for ignoring the human rights abuses of the Castro regime.
Officials have confirmed they will not seek reinstatement of the controversial "wet foot, dry foot" policy, which granted special asylum rights to undocumented migrants from Cuba while denying them to migrants from other countries.
According to CNBC News, a document released ahead of Trump's announcement stated that the White House's new policy directs the US Treasury Department to end a common method of visiting the communist nation by stopping individual people-to-people travel. No more self-guided tours-but visitors can still bring back rum and cigars. The new policy will keep USA companies from doing direct financial transactions with companies controlled by the Cuban military.
While Cantú said Trump was right to call out Cuba for its continuing abuse of human rights, he said the administration should remember Pope Francis's call for the two nations to come together in dialogue. America is blessed to have such an articulate and strong advocate for our ideals as we have in Senator Rubio.
Lawrence Ward, a partner at the global law firm Dorsey & Whitney in Washington, said that while what Trump said "was a direct rebuke of the Obama administration's loosening of sanctions against Cuba", the announcement did not "make clear precisely what will change and how, but does emphasize that the United States does not want to enrich and empower the Cuban military". "The fruits of investment in Cuba should benefit individuals and families, and not the security forces".
The embargo against Cuba, which only Congress, not a president, can change, will remain in place, Trump said.